Know Your Market
Know which customers to pursue, what matters to them, and where you have the strongest advantage.
What you get
Most marketing spend is wasted before the first campaign is booked, because the target, the message, and the offer were guessed rather than researched. Know Your Market fixes that in ten working days. We look at your best customers, the people involved in choosing you, how your competitors win work today, and what your market actually responds to — in its own words. You leave with a ranked list of the opportunities worth going after and a plan for going after them: who does what, where, in what order. Whether we execute the plan or your in-house team does, the work is yours to keep.
Included
- A clear picture of your best customers and who's involved in choosing you
- A straight look at how your competitors win work — and where they're weak
- What your market actually responds to, in its own words
- A ranked list of the opportunities worth going after
- A plan for going after them: who does what, where, in what order
- Fixed fee, delivered in 10 working days
Outcomes we target
- A defensible view of who to pursue and why
- Message hypotheses ranked by evidence, not opinion
- A written plan you can execute yourself or with us
- Clarity on where the biggest movement is going to come from
How it runs
Interviews with you and your team, review of recent inquiries, wins and losses.
Customer interviews, buying-committee mapping, competitor review, listening across the channels your market actually uses.
Ranked opportunities, message hypotheses, a channel plan grounded in what we heard.
Written deliverable and a 90-minute working session with your leadership team.
Best for
- Founder-led sales that has plateaued
- Teams about to invest in marketing and want the plan first
- New market or new offer launches
Not for
- Pre-product companies
- Businesses without at least a handful of past customers to learn from
FAQ
Can we use the plan without hiring you to execute?
Yes. Roughly a quarter of clients run the plan themselves or with another partner — the work is yours to keep.
What do you need from us?
Two 45-minute sessions with leadership, access to your CRM or inquiry log, and intros to three current customers and three lost deals.
Do you sign an NDA?
Yes — a mutual NDA before kickoff.
Stand Out
A 15-day engagement that leaves you with the words, the structure, and the direction to make what you offer easier to understand, trust, and choose.
Get Seen
A monthly engagement that runs the marketing — content, ads, search, maps, distribution — in the channels your customers actually use, tied to a number you care about.
Win the Work
A one-time engagement that captures, routes, follows up, and qualifies every inquiry so nothing slips — and every serious conversation lands on the right calendar with the full history attached.
The Full Program
The full program is all four services, run by one team — from research to message, from marketing to inquiry handling. One accountable team, from first insight to first booked conversation.
Tell us your goal. We’ll tell you where we’d start.
Tell us what you sell, who should buy it, and where you want to be in a year. Within two working days, we’ll send a short recommendation covering where we would start, what the work would include, and the likely investment.
Talk to Broachly →Written by the people who would do the work.